NebulaAdx is aself-evolving RTB infrastructure
Built to autonomously balance global programmatic liquidity across interconnected supply and demand nodes.
How NebulaAdx Processes Signals
A technical walkthrough of our autonomous decision-making process
Signal Capture
User behavior, device fingerprint, contextual data, and historical patterns captured in real-time
Logic Pathing
AI algorithms evaluate signal quality, predict user value, and determine optimal bid strategy
Auction Execution
Bid submitted with dynamic pricing based on real-time competitive landscape analysis
Outcome Analysis
Win/loss data analyzed to understand auction dynamics and competitive positioning
Feedback Loop
Learning algorithms update bidding models based on performance data and market changes
Node Communication Latency
Where NebulaAdx Enables Flow
Global supply and demand sources with intelligent traffic regulation
CTV / OTT
Dynamic auction gating across devices
Web OpenRTB
Traffic normalization at scale
High-Volume Demand
AI routing based on quality overlap
Emerging Supply
Intelligent throttling and exposure control
Supply Network
Demand Network
Global Network Topology
Every auction is a data signal
NebulaAdx connects, evaluates, and resolves in <10ms — at scale.
At the core of NebulaAdx is a machine logic layer that interprets billions of auction signals per minute
Prioritizing economic outcomes over legacy pathing through AI-powered optimization.
Autonomous bid adjustment
Per node optimization
Dynamic liquidity rebalancing
Real-time flow management
Predictive auction pressure
Mapping competitive landscape
Smart traffic allocation
Intelligent distribution control
Live Signal Processing
Node Types in the NebulaAdx Network
Different node configurations for various integration requirements
Demand Node
For agencies, trading desks, and DSP-style buyers seeking premium inventory access
Supply Node
For publishers, SSPs, and direct inventory owners monetizing their traffic
Hybrid Node
For platforms operating both supply and demand sides with internal RTB engines
Data Node
For data providers and DMPs contributing audience intelligence and enrichment
Supported Creative Formats
Display
Banner, leaderboard, skyscraper formats
Video
VAST/VPAID compliant video ads
Native
Seamlessly integrated content ads
CTV
Connected TV and OTT platforms
Rich Media
Interactive and expandable formats
Plug into Nebula in under 2 days
No code rewrites. Just sync, test, and run. Compatible with OpenRTB and custom bidders.
Day 1: Configuration
Initial setup and endpoint configuration. Traffic routing and basic testing.
Day 2: Optimization
Performance tuning, bid strategy calibration, and full production deployment.
Ongoing: Scaling
Continuous optimization, scaling support, and performance monitoring.
Compliance & Protocols
OpenRTB 2.5+
Full compatibility with industry standard protocols
IAB TCF 2.2
Privacy-compliant consent management
Fraud Protection
Multi-layer fraud detection and prevention
ISO Uptime
99.9% SLA with redundant infrastructure
Common Questions
How do I connect to the NebulaAdx network?
Submit a connection request through our contact form. Our technical team will assess your requirements and provide a custom integration pathway within 24 hours.
Are there minimum volume requirements?
No fixed minimums. Our infrastructure scales dynamically based on your traffic patterns and growth trajectory. We accommodate both emerging and established players.
What is the billing model?
Transparent revenue sharing based on actual transaction volume. No setup fees, no monthly minimums. You only pay when the network generates value for your operations.
Do I need to host my own node infrastructure?
Not required. NebulaAdx provides cloud-hosted node options for rapid deployment. However, dedicated infrastructure can be configured for high-volume operations requiring custom latency optimization.